- admin@llycommunications.com
- 309 E Water St. Kalamazoo, MI 49007
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Your identity is the foundation of your organization’s marketing. If you don’t know who you are and what you do for people or who exactly you’re talking to, marketing will feel hard and it won’t be effective. Once your core identity is established, we help create a visual identity that is aligned and consistent including logo, photos, and website.
We work with you to develop a solid and concise identity. This serves as the foundation of all your communication and marketing efforts. Includes core identity (mission, vision, values, target audience) and visual identity development.
We work with you to review your existing guiding documents and develop a custom core identity that tells your story effectively and consistently. This serves as the foundation of all your communication and marketing efforts.
Brand photo sessions are taken in a studio or at your office by two of our staff photographers. We will work with you beforehand to identify the story you want to tell in your photos and make it come to life through the setting, props, and overall look.
We work with you to identify areas of improvement for your website, including brand alignment, user experience and navigation, and SEO.
We will build a new site or redesign your current site to ensure your unique identity and your mission, programs, and services are accurately and effectively communicated. The site will deliver a seamless user experience and clear calls to action.
Your marketing strategy determines how you spend your financial and personnel resources. We base your strategy and tactics on your organization’s goals and what’s working for you, not on the latest internet wisdom or trends.
We will create a comprehensive marketing strategy that defines your organization’s goals, identifies the most effective marketing channels and tactics, and details your measurable objectives.
Get specific advice regarding your organization’s marketing strategy.
Get expert support to implement your marketing strategy without having to hire a whole team. The Ideally team will become your marketing team. We’ll implement your strategy, ensuring alignment with your identity. We’ll also meet with your team monthly to review the data around your goals, as well as review any upcoming programs or initiatives that you’d like promoted. We also spend time interviewing you around specific monthly themes to ensure we’ve captured your unique approach and passion to convey in your marketing messages.
We will be your digital marketing department; providing you with a Chief Marketing Officer, Copywriter, Graphic and Web Designer, Social Media Coordinator, and Admin. Your CMO will attend your planning meetings, create a customized content marketing strategy based on your goals and programs, and the team will handle execution. We will do all the behind the scenes work to free you up to do what you do best.
We will update your website to ensure all content, events, and other assets stay up to date. We can also update the SEO on your site to boost your discoverability online.
Per project support on digital and print design projects is available.